China roundup: Tencent takes on sites trying to circumvent its age limits

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The enforcement of China’s new gaming regulations is unfolding like a cat-and-mouse game, with the country’s internet giants and young players constantly trying to outsmart each other. Some Didi’s app ban, smaller ride-hailing apps are availing themselves of the potential market vacuum.

 

Tencent and young gamers

The Chinese saying “Where there is a policy, there is a countermeasure” nicely encapsulates what is happening in the country’s tightening regulatory environment for video games. This month, China enacted the strictest rules to date on playtime among underage users. Players under the age of 18 were startled, scrambling to find methods to overcome the three-hour-per-week quota.

Within days, gaming behemoth Tencent has acted to root out these workarounds. It sued or issued statements to over 20 online services selling or trading adult accounts to underage players, the company’s gaming department said in a notice on Weibo this week.

 

 

Children were renting these accounts to play games for two hours at a few dollars without having to go through the usual age verification checks. Such services “are a serious threat to the real-name gaming system and underage protection mechanism,” Tencent said, calling for an end to these practices.

 

Educational games

China has mainly been targeting games that are addiction-inducing or deemed “physically and mentally harmful” to minors. But what about games that are “good” for kids?

When Tencent and Roblox set up a joint venture in China in 2019, the speculation was that the creator-focused gaming platform would give Tencent a leg up in making educational games to inspire creativity or something that would help it align better with Beijing’s call for using tech to do more social good. 

 

 

 

Roblox’s marketing focus on encouraging “creativity” could sit well with Beijing’s call for tech companies to “do good,” an order Tencent has answered. Roblox’s Chinese website suggests it’s touting part of its business as a learning and STEM tool and shows it’s seeking collaborations with local schools and educators.

Didi’s Challengers 

Didi has had many competitors over the years, but none have managed to jeopardize its dominance in China’s ridesharing, but recently some of its competitors are seeing a new opportunity after regulators banned new downloads of the Didi app, citing cybersecurity have concerned. Cao Cao Mobility is one of them. 

 



Cao Cao, a premium transportation service from Chinese automaker Geely, has announced an increase of $ 589 million in Series B funding. The round is supposed to give Cao Cao ammunition to subsidize drivers and passengers. Perhaps not as aggressive as Didi when he was growing capital around 2015. 

 Despite the app ban, Didi has only been affected minimally. According to the Ministry of Transportation, the app even increased orders by 13% in July. While people getting new phones can’t download Didi, they can still access the ubiquitous mini-app that runs on WeChat. in China and offers an extensive ecosystem of third-party applications. It is unclear how many active users Didi lost, but the competitors will no doubt have to put in huge incentives to attract the giant’s drivers and customers. 

 DTC Fast Fashion 

Investors are investing money in direct-to-consumer brands in China in hopes that the country’s supply chain advantage, along with his group of marketers, can win over Western consumers. In July, PatPat, a baby clothing brand, raised $ 510 million. This month the news came that the brand DTC Cider, which Gen Z Fast Fashion makes in China and sells in the USA.S. has ensured a B series of $ 130 million in an assessment of more than $ 1 billion US dollars. The news was reported for the first time from the news site of Tech Chinese 36kr, and we have confirmed it independently. 

 

The new funding round of LED Cider by DST Global, with the participation of an existing investor, the capital of Greenoaks, and the current A16Z of the startup. Investors are clearly encouraged by Shein’s momentum all over the world: their new relief volume has surpassed Amazon in dozens of countries and is often compared side by side with the giant of Zara. Unlike industry as a pure Internet signature, the e-commerce export has one Chain of notoriously long and complex value, design, production, marketing, and shipping to After-Sales service. She’s story could have inspired many followers, but he did not easily replicate it.

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